BCC

BCC (Behavior Change Communication) Division, NHM Gurgaon

BCC DIVISION (ABOUT)

'Behavior' is a very important health determinant. Promoting 'Healthy Behavior' to achieve the goal of health is significant objective of health services. 'Health activities' to prevent unhealthiness and promote healthy life square measure typically achieved through `Health Education' that's targeted at dissemination of correct information, motivation folks|of individuals} to adopt healthy life styles and guide individuals to avail of medical and health services for effective utilization of health services. Health psychotherapy refers to the psychological feature, volitional, and unjust processes of abandoning health-compromising behaviors in favor of adopting and maintaining health-enhancing behaviors. Behavior modification among individuals and communities is achieved through a mix of communication approaches and strategies/interventions on adoption of healthy behaviors. psychotherapy interventions associate degreed communications therefore talk of with associate degree interactive technique using psychotherapy interventions and communication approaches to develop, promote and sustain positive behaviors in individuals and communities. The approaches used unit engaged toward influencing behaviors of individuals and communities through targeted psychological positioning of knowledge among activities like skills building, promoting and support to encourage social and cultural changes and to plug the adoption and reinforcement of desired behaviors. BCC service delivery focuses on the use of a variety of targeted messages and campaigns and additionally the Media, in conjunction with Drama, Poetry, Storytelling and Songs in addition to ancient print and audio mass media (Newspapers, Billboards, Radio and TV). Behavior modification communication (BCC) is any communication (e.g., social, cluster talks, mass media, support groups, visuals and print materials, videos, etc.) that helps foster a modification in behavior in individuals, families, or communities. BCC is also a way of in operation with individuals, families Associate in Nursingd communities through entirely completely different communication channels to push positive health behaviors associate degreed support an surroundings that permits the community to stay up positive health behaviors taken on. The BCC Division at Haryana is remitted to support the district administration in ensuring that communication activities at intervals the district equip families and communities with applicable information, skills and perspective to spice up health and fashion picks. therefore on satisfy this goal, varied strategies likewise as mass media, native and folk media, outside media, social mobilization, social mercantilism, community dialogue, social communication unit used. Historically, this house of health development programming has suffered from associate degree absence of a theoretically-sound, systematic, and evidence-based approach to communication arising with, implementation and looking at of communication activities. Communication, promotion of services/social promoting, demand generation, and social communication skills of line employees remains a weak link that impacts the effectiveness of the national flagship programme NHM.In this regard a novel BCC strategy was initiated in Haryana in 2008-09 to impart health education and to talk the accessible information and information to public in rural/remote areas in simple and straightforward to understand language. {this is|this is typically|this can be} often a major shift from typical to rural central and community participative approach targeting people right up to the grass root level. BCCDivision takes care of building the potential of paramedical staffs at districts, block and village levels to vogue, execute and price strategic communication programs on psychotherapy. The division focuses on psychotherapy in seven thematic areas — designing and reproductive health;adolescent, maternal and child health, referral transport and non-communicable diseases. The division's key ways in which embrace the use of psychotherapy communication to increase uptake of positive health behaviors.The BCC Division is functioning at intervals the subsequent key areas: