BCC (Behavior Change Communication) Division, NHM Gurgaon


'Behavior' is a very important health determinant. Promoting 'Healthy Behavior' to achieve the goal of health is significant objective of health services. 'Health activities' to prevent unhealthiness and promote healthy life square measure typically achieved through `Health Education' that's targeted at dissemination of correct information, motivation folks|of individuals} to adopt healthy life styles and guide individuals to avail of medical and health services for effective utilization of health services. Health psychotherapy refers to the psychological feature, volitional, and unjust processes of abandoning health-compromising behaviors in favor of adopting and maintaining health-enhancing behaviors. Behavior modification among individuals and communities is achieved through a mix of communication approaches and strategies/interventions on adoption of healthy behaviors. psychotherapy interventions associate degreed communications therefore talk of with associate degree interactive technique using psychotherapy interventions and communication approaches to develop, promote and sustain positive behaviors in individuals and communities. The approaches used unit engaged toward influencing behaviors of individuals and communities through targeted psychological positioning of knowledge among activities like skills building, promoting and support to encourage social and cultural changes and to plug the adoption and reinforcement of desired behaviors. BCC service delivery focuses on the use of a variety of targeted messages and campaigns and additionally the Media, in conjunction with Drama, Poetry, Storytelling and Songs in addition to ancient print and audio mass media (Newspapers, Billboards, Radio and TV). Behavior modification communication (BCC) is any communication (e.g., social, cluster talks, mass media, support groups, visuals and print materials, videos, etc.) that helps foster a modification in behavior in individuals, families, or communities. BCC is also a way of in operation with individuals, families Associate in Nursingd communities through entirely completely different communication channels to push positive health behaviors associate degreed support an surroundings that permits the community to stay up positive health behaviors taken on. The BCC Division at Haryana is remitted to support the district administration in ensuring that communication activities at intervals the district equip families and communities with applicable information, skills and perspective to spice up health and fashion picks. therefore on satisfy this goal, varied strategies likewise as mass media, native and folk media, outside media, social mobilization, social mercantilism, community dialogue, social communication unit used. Historically, this house of health development programming has suffered from associate degree absence of a theoretically-sound, systematic, and evidence-based approach to communication arising with, implementation and looking at of communication activities. Communication, promotion of services/social promoting, demand generation, and social communication skills of line employees remains a weak link that impacts the effectiveness of the national flagship programme NHM.In this regard a novel BCC strategy was initiated in Haryana in 2008-09 to impart health education and to talk the accessible information and information to public in rural/remote areas in simple and straightforward to understand language. {this is|this is typically|this can be} often a major shift from typical to rural central and community participative approach targeting people right up to the grass root level. BCCDivision takes care of building the potential of paramedical staffs at districts, block and village levels to vogue, execute and price strategic communication programs on psychotherapy. The division focuses on psychotherapy in seven thematic areas — designing and reproductive health;adolescent, maternal and child health, referral transport and non-communicable diseases. The division's key ways in which embrace the use of psychotherapy communication to increase uptake of positive health behaviors.The BCC Division is functioning at intervals the subsequent key areas:


A unique means of inter-personal communication at village level was started through SaksharMahilaSamooh (SMS), a village primarily based CBO. SMS could be a shot to harness potential of educated ladies in villages of Haryana. All the educated ladies WHO have completed their admission & on top of square measure members of "SaksharMahilaSamooh". In areas like Mewat, ladies WHO have completed the eighth category is also created members of SaksharMahilaSamooh. A "subgroup on health" consisting of 10 most active ladies at intervals the cluster has been planted. These ladies square measure being trained by the health department in BCC exploitation straightforward health modules specially written for this cluster in Hindi. There square measure over 6167 registered SMS teams in Haryana. for simple message delivery and for implementation of ordinary activities, associate degree annual calendar has been ready supported health determinants and programs. Fortnightly activities (Pakhwara approach) square measure planned in such a way that each one age groups unit given target specific and need primarily based information for desired impact and alter in behavior. academic material has been designed by the health department at intervals the type of Flip charts that helps these ladies take the proper message to the agricultural public. A guide book in list format has additionally been written to change them to arrange their activities and additionally to create needing primarily based changes at intervals the scheduled activities. These teams square measure trained for diffusive messages to the community by ending activities like cluster conferences, Rallies, Competitions (Quizzes), Wall writings, Banners/Pamphlets and Cable promotion.


class="blockquote">Two types of Newsletters ar disclosed from BCC Division, NHM Haryana i.e. SwasthSansar and Haryana Health. SwasthSansar may be a bi-monthly Hindi account for frontline workers and PRI members focused on a current health issue of concern, e.g., anemia, kid health, maternal health, planning, care throughout physiological condition, etc. Haryana health is six monthly account in English for doctors on success stories ANd current vital articles by specialists to possess associate degree update at intervals the house.


Effective IEC (Information education and communication) and BCC (Behavior modification communication) is crucial to achieve desired outcome in any programme. The key strategy for generating awareness to spice up health behaviors and promotion of health seeking behavior will keep social communication by medical/paramedical staff and community volunteers with the parents. Initially, all IEC activities were distributed beneath the assorted programmes at intervals the Department e.g. CH, MH, RBSK, PNDT, FP and ARSH. Currently, all IEC units of assorted programmes square measure integrated to form a fully-fledged BCC unit that spearheads arising with, implementation and looking at of all IEC/BCC interventions at intervals the department and additionally the health sector. thus the BCC unit has the final mandate of providing coordination and technical leadershipin arising with, printing and implementing interventions for achieving healthy behavior adoption at intervals the community. beneath this half we have a tendency to tend to unit preparing, arising with and printing yearly Calendars and Diaries, Posters, Banners, Hoardings, Brochures, Flipcharts and IPC Booklets for frontline employees like ASHA, ANM, PRI members and ASHA Trainers. Four IPC booklets square measure pulished till presently, these unit Sanchar Margdarshika, PrabhavshaliVartalab, EvamSamvad, SurakshitMatratavandSwasthSuvidhaonkobehtar banana meinJansamudaekiBhagedari.


Publicrelations of NHM Haryana is being dealt by BCC Division alone throughout that the division organizes events, media and completely different conferences, workshops and Sammelans. excluding these the division in addition works on press releases. In media activities, the division is that concentrate on final mass media activities like Phone-in-programs, TV/Newspaper advertisements, Radio Jingles and Video Spots.


BCC division has developed documentaries for health awareness programs. These documentaries unit utilised by frontline workers as a resource material. variety of the documentaries developed by BCC unit KilkarianGoonjtiRahein(on child and Maternal Health),BetikiVidayi(on PCPNDT Act),AakhriMauka(on High Blood Pressure),SwachtaMatra(on Personal Hygiene), Chinta Mat kerMaa(on Institutional Deliveries)andPadav(on Adolescent Health).


An initiative involved by Mission Director to directly communicate fortnightly with ASHAs and ANMs through letters for dissemination of messages on specific health issues. This work is in addition applied through BCC and till presently letters square measure written to ASHA, ANMs on Anemia, ANC, Post-Partum Care, HBPNC, etc.


An initiative has been haunted by BCC Division to include the IEC/BCC and SBCC [*fr1] at intervals the content of capability building trainings of frontline workers done by different departments of NHM Haryana. BCC collectively impart employment on SBCC to DACs, BEEs and ASHA trainers for making them capable of implement SBCC for achieving the positive ends up in health determinants. BCC collectively works on observance and analysis of capability building initiatives to boost the practices supported learnings.


An initiative involved by Mission Director to directly communicate fortnightly with ASHAs and ANMs through letters for dissemination of messages on specific health issues. This work is in addition applied through BCC and till presently letters square measure written to ASHA, ANMs on Anemia, ANC, Post-Partum Care, HBPNC, etc.